Let’s say you’ve got incoming B2B marketing companies at your B2B site, but not enough of them are taking the desired action and turning into qualified leads. Don’t sweat it. It can be fixed.
A conversion occurs on your company’s website when a visitor takes the preferred action. This could be asking for a trial, signing up for your newsletter, or straight up buyinga product bundle or service. So, conversion rates are the percentage of visitors that take that action after seeing your site.
Here are some ways to help you carry out conversion rate optimization (CRO):
1. Understanding conversion metrics
When it comes to B2B lead generation and enhancingconversions, a few metrics to track are:
· Jump Rate— The portion of site visitors that check out a page on your site and leave instantly.
· Average Time of Site— The amount of time a person is spending on your website. A high average time suggests that your content is very interesting.
· Average Page Views— The no. of pages site visitors look at before leaving your site.
2. Place CTA texts in your content
The majority of website owners put call-to-action buttons at the end of blog posts. While this can be effective, an incoming B2B marketing agency might disregard them. Text CTAs have been found to produce more engagement compared to button CTAs, making it a good idea to have them peppered through out your content.
3. Enhance email subject lines
A well-written subject will get the attention of recipients and entice them to open the email. If the subject line is boring, customers will disregard it or mark it as spam. There are lots of ways to maximize your emails. A Hubspot study found that emails that had the recipient’s name in the subject performed better than those that did not.
4. Use multimedia content
To improve conversion rates, make sure that your content satisfies all learners.While some don’t mind reading lengthy posts, others might be visual learners. A B2B marketing company can help you identify your buyer personas and produce targeted content to attract them.
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